In the end, it is impossible to say that something is important in the promotion of the site, and something is secondary. Because everything is equally important, especially if you are going to be in the top ten search results. In this case, you should use all possible ways to promote the site, even the most insignificant, as it would seem to you. But still, you need to pay a lot of attention to these 5 most important tags.

Title – the most important tag in which the name of your site is written. The name should not be long, do not forget that there are limits. In addition, you can always fit in 8-10 words. Come up with a name that is easy to understand and must contain several keywords. Remember that search engines often only index the first half of a name.

H1 – 3 (title tag). First, second and third names are considered mainly. As with the site name, it is better to use keywords in the first half of the title. But names should be designed more for people than for search engines, so it is necessary to take care of their readability and literacy.

Body (content). A lot of recommendations can be made here. But one of the most important: Your content must match the queries and keywords. Don't overdo it with keywords. There should not be too many of them in the text (from 1 to 10, no more). Make it readable and understandable, try for your customers.

Alt (description of pictures). Now more and more importance is given to this tag. Some search engines search for images using this tag. But the description of the pictures must be relevant. And the pictures are also related to the subject of the site.

KeyWords. This tag has not been used for more than 8 years, every self-respecting site owner does not fill it. This tag indicates for which keywords search engines should show the site page in Google search. This tag should absolutely not be filled in, it is not only not taken into account, but can lead to problems in promotion.