Site audit. A detailed analysis will reveal all kinds of errors and flaws that have a negative impact on your site. As experience shows, after conducting a quality audit and making all the necessary changes based on its results, the position of the site improves significantly within a few weeks.

Types of audits:

• Technical audit
• SEO audit of the site
• Usability audit
• Analysis of the mass of links

За підсумками такої комплексної перевірки, ви отримаєте звіт, де зможете побачити «повну картину», дізнатися слабкі та сильні сторони вашого сайту, а головне отримати конкретні рекомендації щодо покращення ситуації. Провести seo аудит означає вибрати спочатку правильну стратегію просування сайту.

Checking the level of site optimization

What is a site audit? This is a list of requirements (checklist) for search engine optimization of the site. It allows you to evaluate how well the site components are optimized and create a list of recommendations for correction.

A site audit is a critical component of successful SEO promotion. Our specialists have extensive experience in promoting websites and know all the nuances and subtleties.

Why conduct a site audit? After evaluating each of the parameters, you will receive a list of tasks that you need to work on to achieve good promotion results in search engines.

Who needs a site audit? Heads of the technical department (programmers), optimizers, internet marketers, site owners.

The most important thing that should be on the site:

Internal optimization:

Semantic core (collected during site optimization):

• Keywords were collected using keyword collection and analytics services: Google Adwords Keyword Tool, Yandex.Vordstat, Serpstat, Ahrefs, SpyWords, Google Analytics, Yandex.Metryky.
• Analysis of competitors' keywords (Serpstat, Ahrefs, SpyWords).
• The semantic core is distributed across landing pages and implemented.

Site structure:

• The most important pages are placed a maximum of two clicks from the main page.
• На сторінках не більше 150 внутрішніх посилань (зайві закриваються від індексації).
• Та сама сторінка в різних розділах (категоріях) має однакову URL.
• Посилання в навігаційному меню реалізовані за допомогою HTML (не JavaScript, Flash), щоб роботу було зручніше перемішатися по сайту.

Content and headings

• Оптимізовано тег Title
• Tag

Technical SEO audit

Tools for Google and Yandex Webmasters:

• The main mirror is indicated (with or without www), the region of the site is indicated;
• Fixed scanning errors.
• Google Analytics and Yandex.Metrik are connected
  Scripts are placed on all pages of the site;
• Adjusted goals;
• Customized e-commerce.
• The site passes the Google Mobile Friendly Test
• Eliminated duplicate content:
• Дублі головної сторінки: /index.php, index.html «склеєні» за допомогою 301-го редиректа;
• All links on the site have one type: with or without a trace at the end; .htm or .html. Configured 301 redirect for duplicate pages;
• Pages of pagination, filters and sorting with duplicate content are closed from indexing;
• Використовується атрибут Canonical для сторінок з частковим дублюванням контенту;
• При запиті неіснуючої сторінки відкривається сторінка помилки 404 у дизайні сайту.
• If the addresses for the pages have changed, a 301 redirect from the old pages to the new ones is configured.
• All URLs are in lower case. Configured 301 redirect from pages with an address in upper case to pages with an address in lower case.
• The page of the category that has the pagination and the first page of the pagination have the same URL.
• The site has buttons for social networks (Google, Twitter, VK, Facebook).
• Buy or Order buttons are not links.

Site indexing

• A robots.txt file has been created
• Service pages are closed from indexing in the Robots.txt file
• The site map sitemap.xml is created and placed in the root of the site.
• In the PageSpeed ​​​​Insignt test, the site scores more than 70 points 13.
• High-quality hosting is used - it does not "fall" from loads, it is always available, the site loads quickly.
• There are no broken links on the site. Inspection by crawlers.
• The correct coding is set on the pages.
• Display of breadcrumbs on all pages of the site is configured.
• Extended page descriptions are used for content markup.

Optimized URLs:

• CNC URLs are implemented on the site.
• The content of the URL reflects the structure of the site.
• The length of the URL is no more than 200 characters.

External optimization

Links are posted only on quality sites:

• On useful sites for users.
• No rental links or links from link brokers.
• The donor site contains a moderate number of outbound links (the site is not spammed).
• Natural profile. The percentage of non-anchored links is 50% (the words "here", "here", "on the site", "domain", etc. are used as anchors).
• The anchor list is not aggressive (the links have different anchors, there is no bias towards the entry of certain requests).
  No more than 500 links are posted per month.