Recently, social networks are gaining more and more popularity on the Internet. Their number is growing, some communities are being replaced by others. And if they were created only for communication, today more and more businessmen understand that one of the ways to promote the site is advertising in social networks.
So that such promotion in social networks brings tangible benefits and helps the promotion of Smm.
What does it mean?
SMM розшифровується як Social Media Marketing – методологія привернення уваги до товару. Вона залежить від роботи фахівців, які залучають маркетинг у соціальних мережах як шляхи просування свого товару перед цільовою аудиторією.
Specialists take an active part in forums and discussions, post articles about their products, recommend interesting promotions, discounts or news to friends.
Such progress in social networks resembles the goals of classic SEO, but there are some distinctive features. If SEO promotion is aimed at interaction with search engines, then SMM promotion acts on people directly, takes into account the psychology of people, as well as their mood, habits and hobbies. It is also necessary to take into account the type of network. Any community has its own specifics, laws of behavior and its audience.
For acceleration and better SEO results, promotion is not just possible, but even necessary, to promote your resource in social networks using a group or a company page, thereby showing an interested audience and search engines that you strive to be closer to your customers.
Such promotion in social networks has advantages compared to classic SEO promotion, context, and other types of advertising:
- low monetary value;
- висока швидкість розповсюдження інформації;
- good development prospects;
- little competition.
Promotion in social networks also has disadvantages: the need for constant administration, difficulty in analyzing the actions of page visitors and control by network moderators.
Advertising in public and groups
There are paid and free ways to perform such an action as promotion in a contact. This network has its own advertising exchange, which for a fee will promote Vkontakte by placing posts with a link to the group. Free methods take a lot of time and there is also a high possibility of getting the page blocked. Administrators ensure that the community is free to use exclusively for non-commercial purposes. Therefore, promoting a VKontakte group presents significant difficulties for non-specialists in promotion.
According to statistics, Facebook accounts are usually created by people who travel a lot and communicate with foreign partners. Among them there are many journalists, business representatives, political figures. That is why promotion on Facebook is for every company not only a means of attracting buyers to its resource, but also an opportunity to make profitable business acquaintances. The rules for promoting on Facebook are the same as in any other system, the main thing is to win the interest of the audience you need.
It can be concluded that promotion in social networks is an effective way of attracting customers, which means increasing sales and profits of the company. For your products and services, Facebook advertising and VKontakte advertising can be the missing touches that will move your business from a standstill. And the company's experienced specialists will help you in this, who understand the principles of network operation and will select the optimal methods of advertising.
