Your ads are being moderated or not moderated

Advertisements have not yet been moderated or have been moderated, but are in violation of the posting rules. The status can be viewed in the campaign information menu. In ads that are rejected for display, the cause must be eliminated: fix either the text or the landing page (usually in this case, the problem is low relevance).

Checking the display of your ads

If in one browser, after displaying a series of ads for similar requests, the user did not use any of them, then search engines recognize it as lack of interest in this information, and the display stops. Validating your ad performance has a negative impact on your ad ranking, causing your CTR to drop due to a lack of conversions.

You can find out about the availability of your ads and their display form in Google AdWords by using the "Preview and diagnostics of ads" function.

It will allow you to view the availability of desired ads, but at the same time: 1) impressions will be counted and 2) the display will be carried out in accordance with the assigned keywords, and not the text block of the ad.

Exhaustion of the daily budget

The minimum amount of funds allocated for the advertising campaign will quickly exhaust the daily limit, and then there will be no showings until the new calendar day. The reason for this is the illiterate setting of advertising. Only specialists can precisely adjust all display parameters, choosing the optimal strategy, or you will have to understand the wisdom of service management on your own.

Effective advertising campaign

Even with a limited budget, it is possible to make an advertising campaign effective. To do this, you can use some of the methods:

  1. Change the display frequency. In order for the broadcasting of ads to be distributed evenly throughout the day, Google has a uniform display mode. This will allow, regardless of daily user activity, to display ads at regular intervals.
  2. Increase the budget. If the average performance of the ad is acceptable to you, that is. pays off, you can remove the limit on the number of daily impressions.
  3. Increase cost per click. In the case of a low rating, the ad may be displayed in Google on another page. The solution may be to increase the cost of the impression (if the profitability of the conversion of the visitor to the buyer is still positive) while reducing the number of broadcasts.
  4. Reduce the cost per click. To reduce the price of a click will allow an increase in the relevance of the page, and this is already work on the content, its accessibility and attractiveness.
  5. Change targeting options. Incorrect configuration of the display region, language settings and options for display on different types of devices (for example, mobile display is not enabled). These are just some of the most common reasons for ads not appearing in print.

The most common problem with no ads is poor ad campaign setup. As a result, funds are spent extremely quickly and, most importantly, irrationally. Fine-tuning targeting, a list of minus words, exact matching of queries and the function of automatic bid changes in Google AdWords, together with other tools, will allow you to achieve the maximum effectiveness of the campaign (at the same time, you can limit the maximum price per click).

Lack of experience in setting up an advertising campaign leads to the fact that, in most cases, money is wasted. It is cheaper to turn to specialists, because the main thing is not impressions, but the efficiency of converting visitors into buyers. Our company provides site promotion services, including setting up contextual advertising within a week with further increase in efficiency.