• What is a tag?
  • Why do you need tags?
  • Які бувають теги: хештеги, метатеги та HTML-теги.
  • What conclusions can be drawn?

Let's figure out what tags are, why they are needed on sites and social networks, and also what they are.

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What is a tag?

Tags, a tag is a label that categorizes data to make it easier for Internet users to search. In other words, a tag is a keyword that allows you to find specific material and briefly conveys its essence, that is, an indicator of information of interest.

Even before the Internet, people used tags to classify and identify objects. In the 60s of the 20th century in the USA, tags became a tool of criminal groups that marked their territory. So, a member of the Savage Skulls group began to write his own name - Julio 20 - on the walls of houses in the area

Why do you need tags?

They help to quickly find information by keywords. Tags are designed with clickable links, when you click on them you will find all the materials on the topic. One article can be tagged with different tags, depending on what topics it covers.
Make site navigation easier. A normal search sometimes produces random results: the desired word does not necessarily relate to the topic. Tags provide the most relevant search results.

What other tags are there?

Any tags on any site are labels that improve navigation for users. In addition to tags on sites, there are other varieties, let's consider them:

Hashtags (tags in social networks)

People who have accounts in social networks use hashtags - tags that talk about the subject of published photos, videos or text descriptions. They make it easier to search for a specific topic. Hashtags are used, for example, in "Instagram", "Twitter", "Classmates".

At the beginning of the hashtag, the symbol "#" (lattice) must be placed. A hashtag consisting of two or more words must not be broken: either the words are written without spaces (for example, #домашнявипичкакийв), or they are separated by the symbol ”_” (underscore) in the place where there should be spaces (for example, #домашня_выпичка_кийів ) By clicking on a hashtag, you will go to the issue of posts to which it is assigned.

Meta tag

Це частина HTML-коду, яка прописується між парним тегом. Метатеги не є обов’язковими тегами і відвідувачі сайтів їх не бачать. Службову інформацію з метатегів зчитують пошукові роботи, у тому числі з Description, в якому міститься анонс змісту сторінки, Title її заголовок, H1 заголовок статті та ін. Наприклад, метатег Description пошукові роботи Google часто використовують як сниппета.

Description metatag reflected in the snippet: 1 – informative, 2 – non-informative

Наприклад, у метатезі Content Language міститься інформація про мову, якою написані тексти сайту

Using the Robots meta tag, crawlers identify pages that should be indexed or ignored. It can have attributes index/noindex (page content can/cannot be indexed), follow/nofollow (pay attention to/ignore specified links) or all/none (closed/open for indexing the page itself and links on it).

HTML tag

These are the elements of the HTML language, so to speak, the bricks from which the content of the web page is built. Their other name is descriptors.

The code of the page begins and ends with HTML tags, inside which the information displayed on the page is written.

Most HTML tags are paired, that is, they start with an opening tag (for example, ) and end with a closing tag, in which a slash / is added after the first angle bracket (for example, ). The information enclosed between these tags is their content. For example, the word Indexing on the site page will be highlighted in bold — Indexing.

Є й одинарні теги, наприклад, <br>, який відповідає за перенесення рядка.

Let's summarize

Tags are marks that organize information, making it easier for users to search. With their help, it becomes easier to find the necessary material on the site. In addition, there are different types of tags, including:

  • Hashtags are social media tags that allow you to find posts about a specific topic or word.
  • Meta tags are a part of the HTML code, which not only determines how a page is displayed in search results, but also the SEO of the site.
  • HTML tags are the building material of the site, information is written inside them - that which is visible on the page, and that which is not visible.